mememe Press is the brainchild of Spring in Alaska founders Noa and Keren. A technology startup focusing on "print on demand", we were looking to create a vehicle to expand our capabilities of personalised and generative storytelling on one hand and explore easy, scalable distribution of sustainably printed content globally (!!) on the other. To be able to support its vision, we created our own unique platform routing digital resources and assets to the nearest-to-user print location through a network of global partners.
In a nutshell - with mememe Press we created a technology bridge between content, technology and distribution strategy.

At the experiments work table here at Spring in Alaska (the place were crazy ideas see life and learning, insights and relationships trickle onwards to our consultancy work) we've been exploring generative design and story telling through a series of digital projects dating back to 2007.

In 2017, personalisation had become a mainstay of consumer culture and print on demand had matured as an industry - we were keen to explore generative, personalised story telling that could leap off the screen into real-life books. It didn't hurt that our daughter (4 at the time) LOVED books and we loved that she loved them.

We decided to throw our hat in the ring, founding a new-world publishing company and mememe Press was born.
Sounds quick but the 'gestation period' was actually FULL of technical challenges and relationship building (human challenges?) with different players - HP in Israel (middle of the night conference calls are always fun), UK printers in London and a breathtaking ride in a little twin engine plane to Glen Iris to woo our Australian printers to be. When the 'baby' was born we had our first title written by award winning children's authors (more on that below) and a networked system geared to allow anyone, almost anywhere in the world to purchase and personlaise their own picture book, have it automatically printed close to their home, in high quality (soft or hard cover) and delivered to their door. It worked! and it was grand! (note: we say WAS because the site is currently undergoing some snazzy upgrades so keep an eye out for what's next).

Building the product is just the beginning though (which is what we tell our clients and we're actually right about this). After we finished the technical build, the joy of marketing was a journey unto itself with earned, and paid media working (and sweating and crying) in tandem to get the word out to different markets.