The White Rabbit Gallery various projects 2009 - Now
Branding, Creative Strategy, Illustration, Art Direction, Web design, EDM, Design, Development, CI/CD
The White Rabbit Gallery showcases one of the world’s most significant collections of Chinese contemporary art. Under the banner of 'art should belong to all' the WRG offers vistors free access to four floors of art from Judith Neilson's incredible collection of more than 2000 works by almost 700 artists. Exhibitions at the gallery are changed over twice a year.
We've had the absolute pleasure of working with the WRG since the very beginning (even before the gallery itself was opened) on projects spanning web, print and everything in between. Below are a very few snapshots from our journey with this much-loved institution dating from 2009 to this very day. The collaboration with the White Rabbit Galley has been one of our most long-lasting and creative relationships - Amen!
WRG 2021 -->
In 2021 we were pleased to be involved with the launch of the brand new website, designed by the talented team at “design by Toko” with a development framework by Hyphen. Before go-live, the new site was handed over to us for a strategic review. The refinements we suggested aimed to further enrich the virtual experience, very much required at a time when the gallery was physically closed to visitors for an unknown period of time due to the pandemic. We implemented some additional functionality and a number of new pages, designed in line with the overarching structure. The website was launched in August 2021 and has since experienced a massive surge in traffic and reach.
SO MUCH HAS HAPPENED
Over the years we worked on quite a few different projects with the WRG, including the initial branding (re-tooling the existing logo mark + expanding the visual language), website design and build, collaterals (t-shirts, catalogues, invitations, tea towels, landing pages, EDM's to name a few) as well as collaboration on a cinema ad. After launching the first website we continued to maintain and update it for many years (all the way from 2009 - 2019).
ART REMIX WAS WILD