Ultimate Gift Cards, Restaurant Choice, Spa Finder, Casual Dining, Blackhawk Network Corporate website
Product development, Art Direction, Branding, Web design, Web development, Digital strategy, CI/CD
We worked with Blackhawk Network for many years, on numerous projects spanning branding, web design and development, digital project development, project management, art direction, and training.
MILLIONS OF VISITS SINCE LAUNCH
We designed and built The Restaurant Choice website which has welcomed millions of visits since it's launch in 2017.
The Restaurant Choice project was the Blackhawk Networks first attempt at penetrating this market niche independently.
We were tasked with two main goals: Facilitate a platform for expected rapid market share gains, and onboard a large number of restaurants in a short amount of time. To meet the challenge, we devised a multi-stage agile plan. Custom-built a unique robust engine to handle onboarding at scale on the backend and a surge in users at the front. Our strategy also included structured data flow systems for onboarding which intergrated and eased offline effforts for the BHN team. All within a tight deadline (super tight no kidding!)
So what happened?
The restaurant choice gift card is now one of the leading brands in the category, featuring thousands of restaurants across Australia. This includes some of Australia's finest, award-winning restaurants. Traffic to the website grew exponentially with hundreds of thousands of users visiting the website regularly.The technology behind the build was, built, benchmarked, monitored and optimised for both speed and security and performed well above the industry benchmark.
The success of the product meant the design of the website was subsequently rolled out internationally across the Blackhawk Networks global network. We were also able to facilitate for multiple 'sister' projects within the organisation by reusing the core engine as well as its unique integration with the front end framework, implementing new designs and going live at an accelerated pace (within days). See detail below.
SAME LADY, DIFFERENT HAT...
Spafinder and Casual Dining sites were part of a rapid rollout of The Restaurant Choice back bone. Building on the existing framework we were able to produce a number of 'skins' for seamless application.
Drag the centre bar left and right on the image below to see one or the other.