Médecins Sans Frontières is the world’s leading independent organisation for medical humanitarian aid.
When MSF australia came to us in 2009 they had a limited set of global branding guidelines in place and a barely functioning website which contained a lot of information but didn’t do much to promote their mission effectively.
We worked with Médecins Sans Frontières to develop a crisp, clean brand identity- tying in with global guidelines whilst establishing a unique Australian identity. We developed a style guide to make sure the new brand permeated throughout the new site and offline marketing collaterals.
